CSUN - COBE
BUS302 Gateway
Spring 2012 in Room Juniper 2230
Ms = 7pm-9.45pm

Dr. Franck Vigneron
Associate Professor of Marketing
California State University, Northridge
College of Business & Economics
Business Building #4140
18111 Nordhoff Street
Northridge, CA 91330-8377
Ph: (818) 677-2018
Fax (818) 677-7669
Email: Franck.vigneron@csun.edu
Web: www.vigneron.net
Office Hours: Mondays/Wednesdays 5.15 to 6.45pm
and by Appointment."

 

MAIN COURSE WEBSITE = http://www.csun.edu/bus302/

 

COURSE OBJECTIVES:

Learn teamwork, oral presentation and how to write reports.

CASE QUESTIONS:

Case 1 Multiplex: click to download
Case 2 Acme
Case 3 International
Case 4 Spirits
Case 5 Beach

 

* All team members submit a team evaluation which should be done for all five cases above. The questionnaire is available on Moodle.

* Teams that present their cases should E-mail their Power Point presentations to franck.vigneron@csun.edu before class on due date.

* Include "BUS302 Gateway" in the subject of any e-mail that is sent to your instructor.

* Please upload case written report to Moodle (Turnitin) before class on due date. Name your case report files as Team-X-Case-Y. Where, X is the team number and Y is the case number.

 

COURSE GRADING