09/17/2011
MKT304/Marketing
Your draft of group report should be submitted on Wedn. Oct. 19th.
Use the Template and complete as much possible the template for us to review.
The more you submit the more we can give you an opinion of "how correct is your work so far".
09/17/2011
MKT304/Marketing
Assignment for MKT304 Fall 2011:
I am posting the template for your assignment this semester here and in the class website. This template has to be completed in the course of the entire semester. You will learn how to complete this report as we progress this semester. I will direct you to complete it as early as now but you will acquire the knowledge with time. Take advantage of the TAs lab hours to get ahead.
This report cannot be completed page after page. That is you will need to collect information and many times you may have to go back to sections you thought you had completed but now with more information in your possession you have to make editions to your existing work. This is called "iterative writting" which means you go back and forth when writting.
09/14/2011
MKT304/Marketing
Assignment for MKT304 Fall 2011:
1. Identify the top 5 coffee stores which have been successful with their coffee propositions but perhaps have also developed a licensing or/and product line extension business. Such as that they may have been successful in selling other products than coffee, for instance ice creams, etc., in their store or/and in other distribution channels.
2. Explain why these 5 companies make up your list. They are no right or wrong answers. Meaning I do not know or I do not have a winning list with specific company names and/or rankings. What matters is you arguments for your list and rankings.
3. Select one of these company and prepare a report.
The Report will include:
Objectives
SWOT Analysis
STP
Strategy Analysis and Some Tactics
09/01/2011
MKT304/Marketing
I have placed the syllabus in PDF format in the MKT304 section (at the top) for you to download.
08/30/2011
MKT304/Marketing
Welcome to Fall 2011!
Two Teaching Assistants are going to be available in the Marketing lab (room #2103) to help you starting on the 15 Sept.
Mondays 8:00 a.m. - 1:00 p.m. covered by Manjula
Tuesdays 9:00 a.m. - 5:00 p.m. covered by Maz
Thursdays 9:00 a.m. - 7:00 p.m. covered by Manjula
Saturdays 10:00 a.m. - 5:00 p.m. covered by Maz
03/03/2011
The quiz review for the 1st quiz of MKT348 is available online in the MKT348 class.
02/07/2011
Identify and create an effective "menu" for a bakery in Santa Monica.
Precisely in Santa Monica New Shopping Mall: Santa Monica Place.
See, www.santamonicaplace.com
Menu selections must be created in considerations of market needs.
01/24/11
Welcome back to Spring 2011!
11/30/10
Which Chapters to study for the final Exam (aka Quiz 3)?
It depends on which version of the textbook you are using.
What matters are the subjects. Only the subjects we reviewed in the classroom will be covered in the final quiz.
Exact Contents are:
. Distri. Marketing channels
. Distri Retailling + Wholesaling
. Integrated Marketing Communications Strategy
. Advertising and PR, + (Sales Promotion part of Chapt 16 in newer textbook)
. Creating Competitive Advantage
11/30/10
Group Reports are due no later than Wedn. 8th Dec. when class starts. After this time points will be taken away. This is a little extansion no further extansion. Take advantage.
I made the Application for the Marketing Scholarship in Word to simplify your application. Download, fill in and email it to me. DEADLINE 15th Dec 1pm.
2010 Scholarship Info here.
2010 Scholarship Application here.
11/22/2010
An acceptable link to review the 4Ps and the additional 2Ps for Services, that is Process and People.
http://www.smallbusiness.wa.gov.au/marketing/
* I have updated the Report Grading Template to take into account some improvements and examples, including an example of the "schedule of Responsibilities" here.
11/19/2010
Final for MKT304 for Fall 2010 is:
Wedn. 15th Dec. 3-4pm
11/18/2010
Based on our last class discussion on the "typical" table of contents for a marketing plan, I decided to create a prototype. You can Download it here.
Here is another opportunity for you to shine and excel publicly, and make some money too. Awards for best innovative work on CSUN Campus. Click here.
11/15/10
Marketing Majors! Take advantage of this scholarship. Download and apply.
2010 Scholarship Info here.
2010 Scholarship Application here.
Extra samples for writting your marketing plan are in the class website section at the bottom: Franco Sarto, Nutella, and Soutcorp.
Click on this link to go to them here.
11/03/10
I have made a file to help you generate an understanding and a definition of what is "BA". It is important to identify this and define it to be consistent in your communications and strategies of J.&Co. The file I have created is here.
10/29/10
1. Online Exams grades are available in your Moodle account.
2. Wednesday 3rd November, I will not have office hours. Thus, I will be having all my office hours for next week on this coming Monday 1st Nov., from 4.50pm to 7.50pm.
3. Grading adjusted to take into account the 160+ students in the class.
Participation = 5% for 5 jingle points (sign in for attendance)
Group Projects = 40% (10% for Proposal and 30% for final report)
Online Exam = 15%
Mini-Quizzes = 40% (keep 2 out of 3 mini-quizzes of 20% each)
4. Report Grading Template added at the bottom of the MKT304 page.
10/18/2010
Review of Proposals. Preliminary feedback.
Most Frequent Comments Overall
- Provide evidence to support statements (primarily in Opportunities and Threats sections)
- Tactic or recommendations listed in Opportunities section
- Be more descriptive/specific in stating S,W,O,T statements
- Incorporate characteristics of each alternative strategy rather than your recommendations for each strategy
- Provide a stronger argument to support your recommended alternatives
- When listing goals/objectives incorporate a timeframe to achieve results
- Still too many Vague/Weak statements
Overall Evaluation:
Overall, the proposals are better than the initial draft with students having a better understanding of what is expected in each section. Many proposals are still making bold statements which seem to be more assumptions than being evidences to support a proposal. Incorporating references will be beneficial. In the strategy sections, writers are prone to talking about recommendations and the pros/cons of their tactics rather than pros and cons of the strategy in general and how it could positively or negatively affect Jacob & Co.
10/18/10
The Online Exam for the MKT304 class is posted now inside the class website. Click on the link to review the questions. You will have to complete a Scantron and bring it to class next week on the 25th of October 2010.
10/10/2010
Entrepreneurship Workshop on Campus brought to you by CSUN and the local SBDC. Take advantage. I know the instructor, he is very good.
10/04/2010
Final exam (MKT304) is scheduled on Wednesday 15th Dec. from 3-5pm.
10/03/2010
I am placing some samples of Marketing reports in your class section for you to download. These are samples and (1) should not be plagiarized, and (2) they are only samples, that means that they are many other ways one could have written these reports, and (3) every sample could be improved. Hopefully you find them helpful to give you ideas.
09/29/2010
Comments/Evaluation on your first draft of Marketing Proposal
--->Most Frequent Comments Overall
Vague, Weak Statement
Not enough S,W,O,T given (i.e.: only 3 or 4)
No solutions given for Weaknesses and Threats
Tactic or recommendations listed in Opportunities section
Be more descriptive/specific in stating S,W,O,T
Incorporate references
Redundant
Overall Evaluation
Overall, there were none that were completely off target. However, most of the papers do have specific areas/sections that need to be completely revised. Most common mistakes are listing tactics or recommendations in the opportunities section, confusing weaknesses and threats, and not providing solutions for weaknesses and threats. There were about 5 that were very strong and only needed minimal corrections. Most do not use references when stating facts or statistics obtained. I believe with more time and guidance from the comments they will be prepared for the final draft.
09/25/2010
Strategy to study for the mini-quizzes.
1. Read Chapter before coming to class, or at least be aware of the title of the Chapter.
2. Take class notes to complement downloadable summary slides.
3. Read chapters to prepare for the mini-quiz, at least 2 times.
4. Make your own memory cards based on the Chapters.
5. Read your class notes and downloadable summary slides.
If your class notes and Summary slides have more than what you know
and/or if you
read in them anything that is unfamiliar to you, that means that you are not knowing the
minimum information. If everything is familiar that means you know the minimum,
but this does not mean you could get a A.
6. Search for online information to prepare for the mini-quizzes.
Examples, quiz review samples, etc ...
All of these steps if followed should greatly increase your chance for getting
good grades in your mini-quizzes.
09/2/2010:
Updated Schedule on 2 Sept. 2010
Download the 2 documents to help you with your proposal here:
Proposal Sample
Proposal Grading
2 Teaching Assistants are available to support you about 20 hours/week for completing your proposals and report. In College of Business, Marketing Lab, Room 2103. Take Advantage!
Tuesday 9:00 a.m. - 4:30 p.m. Maz & 4:30 p.m. - 7:00 p.m. Julie Larry
Wednesday 11:30 a.m. - 7:00 p.m. Julie Larry
Thursday 9:00 a.m. - 4:30 p.m. Maziar "Maz" Khosravi
09/2/2010:
Have you made a team of 4 students. If not this task will have to be completed this coming Wednesday 8th Sept.. You and your team have to write a short proposal which highlights the SWOT of "Jacob the Jeweler".
Find out what is a SWOT, in the textbook, or use the Internet to find what it is, for example in Wikipedia. Check what is a marketing plan too. This way you will get ahead of the game.
This first short report will identify potential strategic directions for Jacob in the future: "what you propose they should do next, from a strategic standpoint".
Do not forget the "whys". 4 pages (more or less), single space, with bullet points.
08/25/2010:
Students who are trying to add to my MKT 304 class need to use the official waitlist has been handled through
the Associate Dean's office, and will be through this first week of the
semester. Students can sign on to the waitlist at
http://www.csun.edu/~busadmn/fall10.html
At the end of this week, the official waitlist will be given to the Chair of the Marketing Department (Prof. Mary Curren). At
that time, she will see if there are any seats available, and accomodate adds.
08/24/2010:
Updated schedules for BUS491 and MKT304.
08/23/2010: Welcome!
Welcome back. You will find in the news the most recent updates, messages and tips to help you with your class.
