DATES & SESSIONS

SUBJECTS

CHAPTERS

NOTES  +  EXTRA

INDIVIDUAL

WEEK 1

W. Aug. 31st

·· Marketing introduction

Chapter 1

Introduction to the class:

i.e., syllabus, quizzes, and MKG assignments)

INDIVIDUAL

WEEK 2

W. Sep. 7th

·· Marketing Environment

·· Marketing Strategy & Process

Chapter 3

then Chapter 2

START FORMING GROUPS

INDIVIDUAL

WEEK 3

W. Sept. 14th

·· Marketing Strategy & Process

Chapter 2 “continue”

HURRY TO MAKE GROUPS

GROUP

WEEK 4

W. Sept. 21st

·· Marketing Research

Chapter 4

Groups are Formed

GROUP

WEEK 5

W. Sept. 28th

·· Consumer Behavior

Chapters 5

GROUP

WEEK 6

W. Sept. 5th

···Consumer Behavior (end)

···Organization Behavior

Chapters 5

Chapters 6

GROUP

WEEK 7

W. Oct. 12th 

·· Quiz on Monday

Quiz

------------------------

Midterm Quiz 1 (Chapters 1-6)  60 minutes: 50 MCQ: Test with 4 versions – in classroom

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GROUP

WEEK 8

W. Oct. 19th

.  Segmentation T  & P

·· Product and Services Strategy

Chapter 7

Chapter 8

GROUP REPORT is submitted by Wednesday 28 Sept.

FOR REVIEW ONLY, GRADING WITH

+ Right Track

- Wrong Track

The more you submit, the more we can review.

GROUP

WEEK 9

M. Oct. 26th

·· New-Product Development and Product Life-Cycle Strategies

· Presentation of Group Projects

Chapter 9

Online MCQ SCANTRON is available on Monday 18 Oct.

Presentation of Group Projects

TEAM OF:

name

GROUP

WEEK 10

W. Nov. 2nd

·· Pricing Products: Pricing Considerations and Approaches

· Pricing Products: Pricing Strategies

· Pricing Products: Pricing Strategies (end)

Chapter 10 and Chapter 11

Online MCQ SCANTRON needs to be submitted before class starts Wednesday 2nd Nov.

GROUP

WEEK 11

W. Nov. 9th

·· Quiz on Monday

------------------------

·· Review and Guidelines on Marketing Plan Write Up

Quiz

------------------------

Recall on Chapter 2”

Midterm Quiz 2 (Ch.7-11), 60 minutes: 50 MCQ: Test with 4 versions – in classroom

------------------------

GROUP

WEEK 12

W. Nov. 16th

·  Review & Guidelines on Marketing Report

·  Distribution Channels

·· Distribution Strategies: Retailing & Wholesaling

Review/Recall CH 2

Chapter 12

Chapter 13

GROUP

WEEK 13

W. Nov. 23rd

·· Integrated Marketing Communication Strategy

Chapter 14

Today is the Deadline for laying off a group member

Presentation of Group Projects

TEAM OF:

name

Prepare a Power-point to speak 8-10 mins, 1 or 2 person presenters to represent the whole team. About 12 slides to summarize your proposal. Keep slides simple (no special effects, …).

GROUP

WEEK 14

W. Nov. 30th

·  Advertising, Sales Promotion, and Public Relations

·  Competitive Strategies

CH 15

CH 18

Presentation of Group Projects

TEAM OF:

name

Prepare a Power-point to speak 8-10 mins, 1 or 2 person presenters to represent the whole team. About 12 slides to summarize your proposal. Keep slides simple (no special effects, …).

WEEK 15

M. Dec. 7th

· 

 · Submission of GROUP REPORT 3 no later than TODAY [no later than at the beginning of class on Monday]

INDIVIDUAL

WEEK 16

M. Dec 14th

NO CLASS:  Week of Finals

FINAL

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Chapters 12-13-14-15-18

60 minutes: 50 MCQ: Test with 4 versions – in classroom