1. If you have
questions ASK ME DURING MY OFFICE HOURS ONLY.
2.
STUDY FROM CHAPTER 1 to 11 for this Online
examination.
3.
TAKE A SCANTRON AND FILL IT IN (question 1 to 50 WITH
NO ERASING).
I
4. MAKE SURE I GET
YOUR SCANTRON NO LATER THAN IN 1 WEEK CLASS TIME
5. Write your Name
+ Student ID Number + Date + Online Exam
Q1/50: If
A. public relations.
B. regulation program.
C. demarketing.
D. relationship marketing.
Q2/50.
Which of the following is NOT considered to be one of the four distinctive
service characteristics?
A. globalization.
B. intangibility.
C.
inseparability.
D.
variability.
Q3/50: Because
buyers have unique needs and wants, each buyer is potentially a separate
market.
A.
true.
B. false.
Q4/50: Social class
is usually determined by: (pick the best answer)
A.
income.
B.
occupation.
C.
education.
D. no single factor.
Q5/50: If a company has a hybrid offer, then
its offer may be described as being one where there is:
A. an equal amount of goods and
services.
B. a tangible good with accompanying
services.
C. a service with accompanying goods.
D. a clone service package.
Q6/50: The fact that services are sold,
produced, and consumed at the same time best refers to which of the following
characteristics?
A. intangibility.
B. inseparability.
C. variability.
D. perishability.
Q7/50: Looking at
the sales history of similar products and surveying market opinion are tools
used at which stage in the new product development process?
A.
concept development and testing.
B.
commercialization.
C. business analysis.
D. marketing strategy development.
Q8/50: Disadvantages of the controlled test
market include all of the following EXCEPT:
A. they take too long – sometimes as long as
3 years.
B. they can only be done in a limited number
of cities or sites.
C. the cities or panels used may not be
representative of the actual market.
D. they allow competitors to get a look at
the company’s product.
Q9/50: The two goals of marketing are to
attract new customers by promising superior value and to make profit.
A. true.
B. false.
Q10/50: The difference between the values the
customer gains from owning and using a product and the costs of obtaining the
product is called customer satisfaction
A. true.
B. false.
Q11/50: Which stage of the product life cycle
is most likely to have the largest number of competitors?
A. decline stage.
B. introduction stage.
C. growth stage.
D. maturity stage
Q12/50: Under the BCG growth-share matrix,
low-share, high-growth businesses or products are called:
A. stars.
B.
cash cows.
C. Question marks.
D. Dogs.
Q13/50: One way to
conduct observational research would be to use a people meter.
A.
true.
B.
false.
Q14/50: All of the following would be
considered to be in a company’s microenvironment EXCEPT:
A.
marketing channel firms.
B.
technological forces.
C.
publics.
D.
customer markets.
Q15/50: The type of customer market that buy goods and services for further processing is the:
A.
business market.
B.
consumer market.
C.
government market.
D.
reseller market.
Q16/50: For most companies, the first step in
strategic planning process is to:
A. set company objectives and goals.
B. design the
business portfolio.
C. define the
company mission.
D. review planning, marketing and other
functional strategies.
Q17/50: The
systemic design, collection, analysis, and reporting of data relevant to a
specific marketing situation facing an organization is called:
A.
internal company records.
B.
marketing research.
C.
marketing implementation.
D. marketing intelligence.
Q18/50: The stage
in the product life cycle where the strategic focus is on maximizing profit
while defending market share and pricing to match or best the competition is
called the:
A.
decline stage.
B.
introduction stage.
C.
rival stage.
D.
maturity stage.
Q19/50: Managers
believe that the hardest step to accomplish successfully in the marketing
research process is the one where the marketing manager has to:
A. define the problem and research objectives.
B. interpret and report the findings.
C. develop the research plan for collecting information.
D. implement the research plan, collect, and analyze the data.
Q20/50: The first
type of data normally collected and processed in a researched effort is called
_______________ data.
A.
experimental data.
B.
external data.
C.
primary data.
D.
secondary data.
Q21/50: Product mix
__________ refers to the number of different product lines the company carries.
A.
width.
B.
depth.
C.
length.
D.
consistency.
Q22/50: The model
of business buying behavior begins with:
A.
the buying organization.
B.
the buyer question.
C.
the buyer response.
D.
the environment.
Q23/50: Secondary
data is information collected for the specific purpose at hand.
A.
true.
B.
false.
Q24/50: The basic
premise of the ____________ is that people’s possessions contribute to and
reflect their identities; that is, “we are what we have”.
A.
lifestyle concept.
B.
self-concept.
C.
personality concept.
D.
cognitive concept.
Q25/50: The first
step in achieving target marketing is to pursue:
A.
market differentiation.
B.
market segmentation.
C.
market penetration.
D.
market positioning.
Q26/50: The type of
research used to gather preliminary information to help generate research
hypotheses is called:
A.
descriptive research.
B.
causal research.
C.
experimental research.
D.
exploratory research.
Q27/50: The stage
of the new product development process whose purpose is to reduce the number of
new product ideas is called:
A.
idea generation.
B.
concept development and testing.
C.
idea screening.
D.
business analysis.
Q28/50:
______________ is buyer discomfort caused by postpurchase
conflict.
A.
doubt.
B. cognitive
dissonance
C.
regret.
D.
self attribution.
Q29/50: The total number of items in the
product lines is identified as being the:
A. product line width.
B. product line strength.
C.
product line length.
D.
product line consistency.
Q30/50: The
cultural factor that affects consumer purchases includes all of the following
areas EXCEPT:
A. culture.
B. subculture.
C. lifestyle.
D.
social class.
Q31/50: Which of
the following is not one of the five stages of the buyer decision process?
A.
need recognition.
B.
brand identification.
C.
information search.
D.
purchase decision.
Q32/50: Which of
the following would not be classified as a major influence on business buying
behavior?
A.
environmental.
B.
organizational.
C.
innovational.
D.
interpersonal.
Q33/50: With respect to the new product
development process sequence, concept development and testing is usually
followed by which of the following stages?
A. marketing strategy
B. business analysis
C. product
development
D. test marketing
Q34/50:
______________ is the process of evaluating each market segment’s
attractiveness and selecting one or more segments to enter.
A.
mass marketing.
B.
market segmentation.
C.
market targeting.
D.
market positioning.
Q35/50: Sellers
increasingly recognized that buyers like the systems buying method and have
adopted systems selling as a marketing tool. the first
step in using this method is to:
A. sell the business buyer a group of core process products.
B. sell the business buyer a group of symbolic products.
C. sell the business buyer a group of returnable products.
D. sell the business buyer a group of interlocking products.
Q36/50: Products for which the consumer
usually compares with others on price, suitability, quality, and style are
typically called:
A. convenience products
B. specialty products
C. shopping
products
D. unsought
products
Q37/50: Arranging
for a product to occupy a clear, distinctive, and desirable place relative to
competing products in the minds of target consumers is called:
A.
mass marketing.
B.
target marketing.
C.
market segmentation.
D.
market positioning.
Q38/50: When
companies market products on the basis of what the product’s attributes will do
for a given segment, they are using a powerful form of behavioral segmentation
known as:
A.
occasion segmentation.
B.
benefit segmentation.
C.
user status segmentation.
D. usage rate
segmentation
Q39/50: The stage in the product life cycle
where the strategic focus is on maximizing market share and increasing profit
is the:
A. decline stage.
B. introduction stage.
C.
growth stage.
D.
maturity stage.
Q40/50: A
market-coverage strategy in which a firm decides to ignore market segment
differences and go after the whole market with one offer is called:
A.
undifferentiated marketing.
B. differentiated
marketing.
C. concentrated
marketing.
D.
turbo marketing.
Q41/50: The
strategy of choosing one attribute to excel at to create competitive advantage
is known as (the):
A.
overpositioning.
B.
underpositioning.
C.
unique selling proposition.
D. tactical
positioning
Q42/50: Which one
of these brand concepts is most likely to reduce the marketing costs to get
distributors to sell your brand?
A.
brand quality.
B.
brand awareness.
C.
brand loyalty.
D. brand association.
Q43/50: Showing consumers a sample of ads and
promotions for a variety of products and inviting them to shop at a laboratory
store is characteristic of which type of test marketing?
A. free test markets.
B. standard test market.
C. simulated test
markets.
D. controlled tests
markets.
Q44/50: Each person
fits incoming information into an existing mind-set. ________ describes the
tendency of people to interpret information in a way that will support what
they already believe.
A.
selective distortion.
B.
selective retention.
C.
selective modeling.
D.
selective attention.
Q45/50:
____________ is the full positioning of a brand – the full mix of benefits upon
which it is positioned.
A. service proposition.
B. correlation proposition.
C.
value proposition.
D.
selling proposition.
Q46/50: Today most
companies are moving toward mass marketing because of the changing nature of
the marketplace.
A.
true.
B.
false.
Q47/50: According to the BCG growth-share
matrix, which types of SBUs listed below often produces profits that help to
support other SBUs in need of investment?
A. stars.
B. Cash cows.
D. Question marks.
C. Dogs.
Q48/50: All of the
following are factors that need to be considered when choosing a
market-coverage strategy except:
A.
company revenues.
B.
product variability.
C.
cultural factors.
D.
product’s life-cycle stage.
Q49/50: The
___________ is the mental process through which an individual passes from first
hearing about an innovation to final adoption.
A.
diffusion process.
B.
adoption process.
C.
innovation process.
D.
new product development process.
Q50/50: Which of the following best describes
the first stage of the new product development process?
A. idea screening.
B. concept development and testing.
C.
idea generation.
D.
business analysis.