TASK LEVEL

DATES & SESSIONS

SUBJECTS

CHAPTERS

COMMENTS

INDIVIDUAL

WEEK 1

Monday 24th January

Introduction to the class (i.e., syllabus and assignments)

· Overview of MKG and CB

Chapter 1

· Start Forming a Team of 4

Introduction to the class:

i.e., syllabus, quizzes, and CB assignments)

INDIVIDUAL

WEEK 2

Monday 31st January

· Overview of MKG and CB

· FORM a Team of 5 or 6

GROUP

Project

WEEK 3

Monday 7th February

· Consumer Research

Chapter 2

· Presentation Team 1

. Team of Erin Ulrich

Why do people consume tattoos? Do not tell us if it is good or bad but rather explain potential motivations.

GROUP

Project

WEEK 4

Monday 14th February

Market Segmentation

Chapter 3

Make sure all members have done something individually by this time and that they are not waiting for you to do it for them.

GROUP

Project

WEEK 5

Monday 21rd February

· Consumer Motivation

Chapter 4

· Presentation Team 2

. Team of Olga Naumova

Identify the 5 worst topics of cheap chat a customer would not want to hear in a service encounter. Explain why and how to prevent cheap chats. Cheap chats are personal and non-business related private discussions between employees that clients can hear.

GROUP

Project

WEEK 6

Monday 28th February

· Personality and CB

Chapter 5

· Presentation Team 3 and Team 4

. Team of Peter Guirguis

. Team of Maria Zarounian

Administer the “Materialistic Scale” to four of your friends. In your view, are their consumption behaviors consistent with their scores on the scale? Why or why not?

GROUP

Project

WEEK 7

Monday 7th March

· Consumer Perception

Chapter 6

Feedback from my review

Mini Quiz 1: Chapter 1 to 5

GROUP

Project

WEEK 8

Monday 14th March

· Consumer Learning

Chapter 7

· Submission of Group Project for REVIEW

· Presentation Team 5 and 6

. Team of Alejandra Escorcia

. Bejan Faroozan

It is said that consumers are becoming increasingly sophisticated. Explain the different points of sophistication, meaning selling to people today is different than selling to people before. This increased sophistication of people can be observed in their decision making at the knowledge or experience level for instance.

GROUP

Project

WEEK 9

Monday 21st March

· Consumer Attitude

· Communication

Chapter 8

Chapter 9

· Presentation Team 7

. Team of Ben Molhant

How effective are humor and sex in TV commercials? Which one would be better?

· Online Examination is Available after class

NEXT CLASS

Deadline for laying off a group member

GROUP

Project

WEEK 10

Monday 28th March

· Reference Groups

· Social Class

Chapter 10

Chapter 11

· Presentation Team 8

. Team of Claudia Herrera

How do you think people evaluate other people’s taste? That is good or bad taste when consuming for instance a car or clothes. “Taste” defined not as flavor but “style” or “fashion”.

· Online MCQ SCANTRON needs to be submitted no later than in class

Deadline for laying off a group member

WEEK 11

Monday 4th April

Friday 9th April

SPRING BREAK

J

J

Data Collection

WEEK 12

Monday 11th April

Mini Quiz 2 (Ch. 6 to 11)

Data Analysis

WEEK 13

Monday 18th April

· Influence of Culture

· Influence of Subcultures

Chapter 12

Chapter  13

GROUP

Report

WEEK 14

Monday 25th April

· Finish previous Chapters

· Cross-Cultural CB

Chapter 14

· In Class Consultation 3 Groups

1. Team of X

2. Team of X

3. Team of X

In 2ND part of class, I will consult with these 3 teams and hear them present what they have done in so far.

GROUP

Report

WEEK 15

Monday 2nd May

· Diffusion of Innovations

· Decision Making

Chapter 15

Chapter 16

· In Class Consultation 3 Groups

1. Team of X

2. Team of X

3. Team of X

In 2ND part of class, I will consult with these 3 teams and hear them present what they have done in so far.

GROUP

Report

WEEK 16

Monday 9th May

· Presentation of Reports on Consumer Behavior

Submission of CB Reports

WEEK 17

Monday 16th May

· FINAL

EXAMINATION

Time to be determined

Time to be determined

Final Mini Quiz:   Ch 12-16

Time to be determined